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AutoPrice Automates Catalog Production for Dultmeier Sales!

Dultmeier Sales, LLC located in Omaha, Nebraska has been a distributor and supplier to the Car & Truck Wash industries for over 25 years, and a supplier of equipment to Industrial and Agri-Business customers for over 75 years. They are a small company with 70 employees and two locations, serving the Great Plains market in the U.S.

Dultmeier prides itself on attention to customer service. In fact their company motto is “To have the products and supplies you need, when you need them and to get them to you in a fast and courteous manner.” Their customers know that they come first, and as a result Dultmeier enjoys a very loyal customer base.

Following is a short interview with Rich Long, Advertising Manager for Dultmeier Sales, discussing how AutoPrice software has helped meet their business challenges, resulting in increased profits and expanded business opportunities. Rich states that, “AutoPrice has been a godsend! We produce four catalogs per year with over 400 pages each, representing 75,000 different products.”

What business challenges have you faced in the catalog production market?

Our catalog production department uses Adobe® InDesign® on Macintosh computers for layout work. Our biggest challenge was how to efficiently price our catalogs. Prior to AutoPrice, it took eight salespeople, two catalog production people, and about four weeks to price and proof just one catalog!

Before implementing AutoPrice, we had numerous discussions with our programmers on how to automate the pricing process of our catalogs. Their answer was always the same, “since our descriptions and pricing are not uniform, it is virtually impossible to do.” It was even suggested that we redo all of the pricing and part numbers in the catalogs to conform with a table format that InDesign could handle. Then, we were told, a program could be written that would transfer pricing from our mainframe to the catalog pages. However restricting the catalog layouts to the InDesign table format would not have allowed us the flexibility required to design our pages.

   
Why did you choose AutoPrice to be a part of your catalog service offering?

I spoke to Meadows Publishing Solutions regarding their AutoPrice catalog software. Our Meadows representative explained that the AutoPrice solution was already fully integrated with InDesign. Implementing it would completely automate our price updates accurately and efficiently while still allowing for complete flexibility in designing our pages. He was right! After reviewing the AutoPrice software demonstration, we were convinced that it was the solution we had been seeking.

   
What were the results of your AutoPrice integration?

We easily integrated AutoPrice into our existing InDesign catalog pages. After receiving pricing from our mainframe we run the AutoPrice batch system. The built-in reporting feature provides immediate feedback, flagging any errors or missing data that it may encounter. The only errors we find are ones attributed to human error and improper tagging, and not from the AutoPrice pricing procedures. I can now price one of my 400 page catalogs in about 25 minutes instead of the three and a half weeks that it took previously! 

   
 
     

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