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OPMA Improves Efficiency and Increases Profits with AutoPrice

OPMA is a full-service marketing and advertising agency based in Comstock Park, MI providing creative and production services to national and international clients for over 20 years. Their specialties include custom solutions for catalog companies, including sales flyers, web design, e-commerce, HTML e-mail, multimedia, product photography, image editing, photo-illustration, and B2B/B2C advertising.

Following is a short interview with Kurt Kemperman, Vice President of Design and Production, discussing how AutoPrice publishing software has helped meet the unique challenges of OPMA, resulting in increased profits and expanded business opportunities. Kurt states that, “When it comes to catalog production workflow, the speed and accuracy of AutoPrice is amazing!”

What business challenges have you faced in the catalog production market?

The catalog and flyer production services market has become more complex and sophisticated over the years. Many campaigns require dealer customization, from unique imprints and custom covers to dealer-specific pricing. An important service we provide our customers is multiple price-version catalogs that target specific sales territories, countries, and many other variables. Our challenge was to find a software solution that would help us automate the process of creating these unique versions, so we could focus on our core business, which is content design and creation. We continue to look for ways to use technology to increase our efficiency without compromising the design, quality, or attention to detail that our clients have come to expect from OPMA.

   
Why did you choose AutoPrice to be a part of your catalog service offering?

We evaluate our production process every year in order to stay abreast of new technologies that could offer us a competitive advantage. We compared AutoPrice to other competing products and have yet to find anything that comes close to its ease of use, flexibility, and value. AutoPrice adapts to our changing needs easily and the Meadows Support Team always delivers if we need assistance. AutoPrice has been a part of our production process since 1994, and we can't say that about any other software solution.

   
What were the results of your AutoPrice integration?

Implementing AutoPrice catalog publishing software has increased our pricing accuracy while reducing the amount of time needed to create multiple price-version catalogs. This efficiency has enabled us to grow our business and become more profitable. As a result, OPMA can produce a priced product faster and more accurately than our competition.

   
 
     

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