Bulldog Marketing Technologies is
Bullish on DesignMerge!
Marketing Technologies (BMT) is a data-driven marketing firm based
in the Midwest. BMT's broad client
base includes some of the largest automotive dealer
groups in the country, as well as over seventy-five car dealerships,
and a national restaurant chain with over 150 franchises. Following
is a short interview with Mike Staebell, Creative Director for BMT,
discussing how DesignMerge has helped meet their unique challenges
with a solution that has resulted in increased profits and expanding
Providing highly personalized communications
is BMT's top priority. Our automotive product line features a wide
range of variable print formats including brochures, postcards,
self-mailers, and letters. DesignMerge makes it easy to tailor these
formats for the intended recipient, resulting in customized vehicle
proposals and trade information, personalized quotes, and even service
reminders. These highly personalized communications help to familiarize
the customer with automotive options before they even visit the
dealership; and result in higher retention rates, and a faster,
more efficient sales process for the dealer.
challenges have you faced in the VDP market?
of the biggest challenges we have faced is maintaining each
client's brand identity in a single print run. Many dealers
and auto manufacturers require custom imagery and specific
color usage in their marketing materials. DesignMerge allows
us to create swatches, logos, and other imagery specific to
a given client, and apply them using the DesignMerge rules
palette. By avoiding "hard-coded" images and colors
in our InDesign templates, we're able to run a large number
of records in a single print run, producing pieces for numerous
manufacturers and dealerships while maintaining brand standards
did you choose DesignMerge for your VDP implementation?
BMT chose DesignMerge because it gives our creative department
the ability to design attractive and effective print pieces
that are personalized to each of our clients' customers. It
also allows us to generate print-ready PPML files that can
be sent to many different printers nationwide. This saves
us turn-around time, postage, and production costs, and gives
us an opportunity to shop around for the best pricing in a
given region. For in-house print jobs, we've found that the
DesignMerge cut/stack mode allows us to print address panels
directly onto the postcards that we produce, saving us time,
money and hassle.
were the results of your DesignMerge implementation?
Since we began implementing DesignMerge, we've thrown out
our postage ink jetter and have enjoyed faster production,
lower costs, and most importantly, more effective marketing
materials for our clients. We are very pleased with our decision
to choose DesignMerge for our variable data needs!
DesignMerge Pro Bundle
Professional Variable Data Printing
Software for QuarkXPress® and Adobe® InDesign®