DesignMerge Helps Automate Identification Services' Badge Release
founded in 1971 as a retail provider of engraved products, Identification
Services has grown into a full-line manufacturer of promotional
products for an international market. Located in Brooklyn Park,
Minnesota, Identification Services uses the latest technology for
both customer service and manufacturing, and the DesignMerge Variable
Data Software is an integral part of that offering. DesignMerge
allows Identification Services to easily and quickly merge multiple
fields of variable data into predefined templates to create custom
products of varying complexity.
Following is a short interview with
Jillisa Kraetz, Identification Services production artist, who discusses
how DesignMerge has helped Identification Services expand its offerings
and improve its bottom line.
||What type of
work do you do with DesignMerge?
As a supplier to the promotional products
industry, we use DesignMerge to merge variable data when creating
name badges, promotional magnets, and event bag tags. We also
print consecutive numbering for products such as parking passes
and employee ID badges.
kind of challenges have you faced in the Variable Data Printing
Our main product line is comprised
of custom name badges. Customers may want names, logos, photos
and bar codes on their badges. We needed a program that allows
us to merge all of these fields at once, no matter how many
options the customer wants printed on the badge. We also have
customers who do short runs (often only one or two badges
at a time) and we had to find a way to do this economically.
|| Why did
you choose DesignMerge?
The built-in Group Picture feature in DesignMerge allows
us to easily populate templates with "pre-formatted"
badges and then merge the unique fields of data onto each
badge, all in one step. We also like how DesignMerge allows
us to easily merge single badges from multiple customers onto
one template that can be printed and die-cut at the same time
(see following sample).
DesignMerge is also the only program we have found that has
built-in copyfitting. This feature automatically adjusts both
letter spacing and word spacing in order to fit the merged
data into the layout without manual intervention.
And for those jobs that require consecutive numbering, DesignMerge
tackles this requirement without issue.
have been the results of implementing DesignMerge in your workflow?
DesignMerge has been a big time-saver for us. It allows us
the capability of merging multiple layouts (with numerous
variable fields) for various customers into a single file,
which also results in a materials savings because we are able
to "gang" jobs up.
Having DesignMerge has allowed us to more fully automate
our popular "Prepaid Badge Release Program,"
which makes it easy for customers to order the small quantities
of products that may arise after placing their initial order.
On the initial order, extra product is paid for and placed
in our online inventory system for later release. When customers
are ready to order more personalized product, they simply
go to our website and enter the required names into predefined
fields and submit their order. We can then gang hundreds of
small orders together saving materials, time, and finishing
|| Do you see
this aspect of your business growing?
Yes, as the economy continues to grow we expect to see an
increase in badge and ID requirements, as well as other personalized
marketing and promotional materials.
The following sample job demonstrates one of the
Badge Release Program layouts.
DesignMerge Pro Bundle
Professional Variable Data Printing
Software for QuarkXPress® and Adobe® InDesign®