JakPrints Jumps Ahead With DesignMerge
Inc. prides itself on being a quality-driven, ecologically-friendly
printer. They create products such as postcards, stickers, t-shirts,
banners and more, through a variety of techniques which include
offset printing and screen printing, as well as digital and wide
Following is a short interview with Tim Shoda, Pre-press
Manager of Jakprints, discussing how DesignMerge has helped meet
their unique challenges with a solution that has resulted in increased
profits and expanding business opportunities.
challenges have you faced in the VDP market?
noticed an increase in requests for same-day variable data
and digital printing jobs, which we were not able to handle
with our offset presses. Instead of outsourcing these jobs,
we decided to handle them in-house. This would allow us to
have greater flexibility and control over our business, specifically
with variable data, numbering, and addressing jobs. Our goals
were to offer our customers faster turn-around on smaller
quantity runs, improve our efficiency, increase flexibility,
and increase cost-effectiveness.
did you choose DesignMerge for your VDP implementation?
To help meet our challenges and attain the goals that we
had set, we chose to run DesignMerge on a Xerox 5000 press.
We looked into a variety of options, but one of the key factors
in our decision was the level of support offered through DesignMerge.
Add to that its functionality, ease of use, and seamless integration,
and it was a no brainer. DesignMerge is working very well
for us as we continue to promote variable data printing to
our customers and offer a web-to-print option. In addition,
we're promoting our company and services through custom mailing
& newsletters, through which we keep in touch with our
customers, while highlighting our capabilities. We want to
drive home the idea that we can fulfill any idea and marketing
campaign, because we have the capabilities to handle any job.
were the results of your DesignMerge implementation?
We have seen an increased interest in personalized marketing
campaigns, as well as an increase in individual bar-coding
for tickets and coupons. The key is that we no longer have
to turn away work because of a small quantity or same day
turn-around. Variable data and digital printing have proven
to be the perfect complement to our offset printing department.
We see our variable data business continuing to grow, and
we are confident that DesignMerge will continue to meet our