Jupiter Minuteman Press and DesignMerge
Party Like Rock Stars!
Minuteman Press is "the little print shop that could".
They are a small quick-print shop in southeast Florida, and have
a wide spectrum of clients. Their specialty is customer service.
By understanding their client's job from start to finish, they help
prevent their clients from having to do a job twice! Their motto
is "Powerfully Positive Efficient Production". Following
is a short interview with Barb Watson, owner of Jupiter Minuteman
Press, discussing how DesignMerge has helped meet their unique challenges
with a solution that has resulted in increased profits and an expanded
“We started using DesignMerge
about three years ago for a specific job with a national financial
institution. The project was a double-sided, 8.5 x 11 letter with
26 fields of variable data for 300,000 of their clients. We worked
with a local mail house using text fields, bar codes, and numeric
fields. This project came to us at a time when we were searching
for a variable data printing solution and talking with several VDP
companies about their products and services. Needless to say, we
were very surprised with what we learned! One company allowed us
to use their software for a three week trial, but refused technical
support because we had not made a purchase yet. Guess why we chose
not to purchase? Two other VDP companies never returned phone calls
or email! So imagine how delighted we were when we found DesignMerge, a superior
product and company that provided us with an online demo, free trial
software and excellent technical guidance. The choice was clear:
DesignMerge was the perfect product, with outstanding technical
support, to enable this "little print shop" to stay ahead
of the big dog printers all around us!”
challenges have you faced in the VDP market?
biggest challenge is pricing out our jobs. Most of our clients
are still trying to understand the value of variable data
printing as it relates to their ROI. This concept is a lot
more sophisticated than just applying labels to a direct mail
piece. Much of our job is educating customers, showing them
that their profit will increase with one-to-one personalized
campaigns. Additionally, DesignMerge enables us to seamlessly
create superior design work that just a few years ago was
did you choose DesignMerge for your VDP implementation?
We chose DesignMerge for two reasons. First and foremost
is their outstanding technical support and customer service.
DesignMerge technical support has returned my calls after
hours simply because they knew we were working overtime to
get jobs finished. If the solution isn't readily available,
their support team always gets back to us within 24 hours.
The second reason is that DesignMerge is a completely American-made
and supported software product. Every line of code was written
in the USA. We know that when we have questions they'll be
answered, and we won't be routed to another country or logged
into a queue for a call back ... maybe, whenever! We're also
confident in our investment with DesignMerge, that as our
variable data business grows, DesignMerge will continue to
meet our needs.
were the results of your DesignMerge implementation?
Results with DesignMerge have been fantastic! We are now
able to offer and do more for our clients with personalized
design and marketing. Recently, we printed name badges for
a major baseball tournament for all players, their respective
teams, their stats and coaches — adding a level of accountability
and security to the event. This wasn't even something we thought
of during our variable data printing research!
Additionally, we've personalized many events by adding the
year to the sequential numbering on raffle tickets, i.e. 2010-0001
through 2010-6000. We've personalized school events with name
tags that include department and grade levels. Stadiums have
contracted with us to create parking passes for press agents,
sports players, managers and team executives. We even had
the occasion to create press badges for a well known rock
band this summer. With DesignMerge, we are all partying like
DesignMerge Pro Software
Professional Variable Data Printing
Software for Adobe® InDesign®