Minuteman Press in Lebanon Ohio Uses
DesignMerge to Grow Their Business
Press in Lebanon Ohio has been a community fixture for over 30 years.
They pride themselves on being a complete source for all their clients’
printing needs and have always been on the leading edge of technology.
They understand that investing in technology can actually save client
costs and improve efficiencies. The DesignMerge Variable Data Software
helps them to do just that!
Following is a short interview with
Matt McGrew, the Prepress/Graphic Designer at Minuteman discussing
how the DesignMerge software has helped them to improve their bottom
line by bringing more jobs in-house, and offering expanded design
options to their clients.
challenges have you faced in the Variable Data Printing (VDP)
Some of the challenges we
face in the VDP market are getting clients involved in the
process of creating databases, seeing the value of personalized
pieces and that VDP is not a difficult process and can have
a positive effect on ROI.
did you choose DesignMerge for your VDP implementation?
We chose DesignMerge because of the ease of integration into
our workflow. We mainly use the Adobe Creative Suite and having
a VDP product that works with InDesign makes for a comfortable
and familiar learning process.
|| What were
the results of your DesignMerge implementation?
has allowed us to bring many jobs in-house that we would have
previously sent to a mail house. We have also found that printing
variable data info directly on a piece saves time and lessens
the amount of handwork. For instance we have some forms that
would be printed, cut down, then taken to be numbered an our
numbering machine. Now we just print the numbers as we print
the form. As you know any way time can be saved helps.
types of jobs do you do with DesignMerge?
We do addressing
of postcards, envelopes and other mail pieces, letters with
as many as 25 different pieces of personalized info, numbering
of forms and raffle tickets.
|| Do you see
this aspect of your business growing in the near future?
We definitely see the growth potential of VDP. The personalization
of printed materials, advertising, and the convenience of
having a one-stop place for all of your direct marketing needs
should only increase with many clients needing to be more
conservative with their budgets.
The following sample job demonstrates one of the
ways in which Minuteman uses DesignMerge to create a personalized
mailing piece. All text in blue represents variable elements that
are merged into the InDesign document using DesignMerge. Built-in
functionality allows for “if/then” rules logic to further customize
the piece if desired.
DesignMerge Pro Bundle
Professional Variable Data Printing
Software for QuarkXPress® and Adobe® InDesign®