Multi Packaging Solutions Makes Digital
Variable Signage a Top Customer Offering
Packaging Solutions (MPS) has its heritage in the healthcare, media,
and consumer goods markets, with a proven track record of customer
focus, creative ideas, technical innovation, and manufacturing excellence.
Recognizing industry trends toward more frequent, smaller-sized
orders, MPS has developed a hybrid approach to manufacturing which
combines flexographic, digital, offset, and rotary letterpress printing
to achieve the desired graphic results for any given project. Success
is derived from listening to customer needs and combining talent
with capabilities to achieve
superior results in print and packaging.
When MPS began building a network of
leading print and packaging companies in January 2005, it included
a division in Indianapolis, Indiana, formerly known as Hilltop Press.
MPS-IN houses a digital, on-demand department known as "EXPRESS."
The department name says it all — they specialize in on-demand,
fast-turn digital and variable print. Beth Coleman-Valdettaro, Director
of Digital Technology at MPS-IN recently provided insight into how
DesignMerge has helped them to meet client challenges while expanding
their business opportunities.
challenges have you faced in the VDP market?
the graphic arts industry has been singing the praises of
variable data printing for years, few printers have been able
to take their customers beyond the basic typographical mail-merge,
direct-mail application. Because many customers fail to grasp
the concept and value without visuals, MPS was challenged
to develop a variable customer offering that could be easily
presented and understood by non-data-oriented clients. Using
DesignMerge to create interesting variable graphic images
in QuarkXpress files helped to sell the concept, employing
big-impact messages to a specific customer audience.
One customer had been struggling with the
need for customized signage featuring a variety of products
and pricing in more than 2000 sales locations. MPS designed
a customer-specific solution using the client's data to create
consistent artwork templates, variable signage and digital
prints, customized down to the location level. The original
application in 2004 was designed to do 16 different signs
for multiple locations daily. The scenario today includes
more than 100 different product signs in various sizes and
materials, all customized and shipping to dozens of markets
did you choose DesignMerge for your VDP implementation?
We chose DesignMerge because it fit our customer's application
perfectly. There was a need to interface with QuarkXpress
artwork, and be compatible with Xerox DocuColor printers.
Much of the graphic content of each sign was photographic
or contained design-elements, as well as type. The application
had to interface well with the customer-provided data, as
well as the Fiery RIP on the digital printing devices. Over
the last several years, DesignMerge has retained it's strength
and flexibility in an ever changing world of technology offerings.
It was, and continues to be, the ideal variable solution for
this complex customer application.
were the results of your DesignMerge implementation?
The success of the display and signage program led to variable
sales binders and promotional materials—all customized
to the individual location's pricing and product offering.
Many products have transitioned from large conventional press
runs to print-on-demand orders. Currently, 80% of the digital
work printed at MPS-IN is variable.
DesignMerge Pro Bundle
Professional Variable Data Printing
Software for QuarkXPress® and Adobe® InDesign®