Workflow Enhanced with DesignMerge
Communications Inc. (formerly Witham and Dickey) is a one-stop shop
for printing, headquartered in Portland, OR and servicing the greater
Northwest. They offer a full spectrum of services, reaching a very
diverse market. With roots in traditional offset printing, they
have expanded their business into many profitable new market niches
by incorporating variable data printing. Their personalized promotional
products range from pens, hats and coffee mugs to full apparel,
with the Homestead Cards division offering popular Holiday Union
specialty cards that can also be personalized. And as a premier
printer for political campaigns, they provide anything that may
need printing, like the "Get The Message Out" Tee's, in
Following is a short interview with
Joe Lloyd, Prepress/IT Manager discussing how DesignMerge has helped
meet their unique challenges with a solution that has resulted in
increased profits and an expanded customer base.
challenges have you faced in the VDP market?
main challenge, moving into the variable data market, was
what to charge for this new service. Realizing that we needed
to analyze the market to understand its potential, we asked
the questions, “How would our investment in the variable
data market grow and expand our business?” “Would
we see a profit while offering competitive prices for our
client's ability to personalize their direct mail campaigns
and newsletters?” Well, we've answered these questions
and have installed new equipment to better serve our customers
with a HP Indigo 550 6-Color Press and DesignMerge variable
data software. Now we can dazzle our customers with personalized
print on everything from books to mailers and anything in
did you choose DesignMerge for your VDP implementation?
We chose DesignMerge as our VDP solution because it's a powerful
and cost-effective implementation to a workflow we already
had in place. It's a simple plug-in solution for InDesign
that adds superior functionality without having to leave our
composition software. This smooth integration of DesignMerge
into InDesign meant that our operators were up and running
in virtually no time. We also receive great support from the
technical staff at Meadows Publishing Solutions anytime we
have a question.
Furthermore, DesignMerge is very flexible, enabling us to
create everything from quick turn-around jobs with a few lines
of variable text, to very complex layouts that involve photos,
map locations, and postal bar codes.
were the results of your DesignMerge implementation?
Our ROI with DesignMerge has been phenomenal! Not only from
a profit standpoint but from a customer enrichment standpoint
as well. We are now able to show new and old customers alike,
the benefits of variable data printing and personalized mailing
campaigns. They in turn, can teach their marketing groups
and buyers a new method for increasing sales and expanding
business, resulting in a Win-Win situation all the way around.