Speedy Print Milwaukee Gets Moving with DesignMerge!
Print is a commercial digital printer located in Milwaukee, serving
the southeast Wisconsin business market since 1972. Their customers
include legal professionals, insurance companies, civic organizations,
non-profits and general business. Speedy Print offers full design
and marketing services as part of an increased interest from their
customers who are looking to outsource design and variable data
printing. Print quality and customer service is at the heart of
Following is a short interview with Keith Ernst,
President, and Amy Messick, Graphics Manager, at Speedy Print Milwaukee,
discussing how DesignMerge has helped meet their unique challenges
with a solution that has resulted in increased profits and expanding
challenges have you faced in the VDP market?
biggest challenge has been educating customers on the benefts
of using Variable Data Printing (VDP). Our customers need
up-front information on what VDP is, how it works, and what
the results might be. In these economic times it can be hard
to convince customers of the direct economic benefit that
VDP offers them. Once we have been successful in promoting
VDP, an additional challenge has been getting our customers
to give us properly formatted files, as well.
||Why did you
choose DesignMerge for your VDP implementation?
graphic design and variable printing business has increased
steadily year after year. The DesignMerge variable data software
has enabled us to stay ahead of our competition by offering
cutting-edge technology and services.
We initially purchased DesignMerge for two particular clients.
One is an insurance company that wanted to personalize ID
cards for their customers. With DesignMerge, the ease of printing
is amazing, and we have printed over 5000 cards without error.
The second company is an internet company wanting internet
access codes that feature barcodes, where the barcode changes
with each access code. Last year we printed over 100,000 of
them, again without a single error.
As a result of our positive experience with the above-mentioned
customers, we have developed additional relationships with
other clients using VDP solutions. It really has become an
essential component of the services we provide to our clients.
were the results of your DesignMerge implementation?
DesignMerge has helped us gain an additional 15-20% in new
business, while enabling us to increase the number of jobs
that we receive from our established customers, as well. The
positive trend in personalized marketing will continue to
help Speedy Print to grow. In 2010 we expect an excellent
return on our DesignMerge investment resulting in continued
expansion of our business!
DesignMerge Pro Bundle
Professional Variable Data Printing
Software for QuarkXPress® and Adobe® InDesign®