Helps Yorke Increase Productivity and Grow Their Business
Yorke is right-sized by design – small
enough to give each job close attention, big enough to respond quickly
and effectively. Offset printing is where they earned their reputation.
On the digital side, they can handle anything you can throw at them
– black& white, color, variable data, digital storefront development,
you name it! Their pricing is competitive and their streamlined
digital work-flow means turn-around times are insanely fast. The
real advantage to using Yorke for digital printing jobs is that
they apply the same quality control and attention to detail that
they would on an offset job.
Following is a short interview with
Yorke discussing how the DesignMerge
software has helped them to increase productivity while offering
new services to their clients. The result has been a steady growth
in business that they see continuing into the future.
type of work do you do with DesignMerge?
We use DesignMerge for both offset and digital
printing. We apply DesignMerge variable data techniques for
business cards, name tags, labels, mass appeal letters, reply
cards and postcards, as well as self promotion mailings for
our business. We also reprogram client data to match preprinted
kind of challenges have you faced in the Variable Data Printing
Previously when we received an Excel file with data, we would
copy the information from the Excel file and paste the information
directly into the application file. Now, we make an InDesign
file of the base art and a layer with the variable information
and DesignMerge does the rest, merging the files together.
We can choose to create a variety of file types for the end
result, including an InDesign file. Recently we have been
reprogramming the data files from clients to match or change
character size and/or style in order to maintain their corporate
The Meadows support team has been very responsive to our
needs; helping us along the way to fulfill each client request
and working with our prepress department until all issues
are resolved. The support team often gives us step-by-step
instructions which is extremely useful. The Meadows website
contains an extensive Knowledge Base along with training videos
and webinars that we can access anytime they are needed, giving
us multiple ways to find the answers we need to service our
did you choose DesignMerge?
We chose DesignMerge because we felt the price was right,
the interface was user friendly, the capabilities were wide
ranging, and the level of technical support provided was expansive.
After reading other testimonials, we felt Meadows was a company
that mirrored our own philosophy on customer service.
have been the results of implementing DesignMerge in your workflow?
Using DesignMerge has increased our productivity and allowed
us to offer new services to our clients, which positively
impacts our customer relationships and revenue.
you see this aspect of your business growing?
We have seen steady growth in the use of VDP and expect that
trend to continue. We are excited to offer this service to
our customers and feel we will be very successful in doing
so. Our responsiveness to client needs is a key differentiator
for Yorke, and the addition of DesignMerge to our toolbox
has definitely improved our capability in that area.
The following samples demonstrate
a few of the variable data jobs that are produced by Yorke. To see
more examples, please
DesignMerge Pro Software
Professional Variable Data Printing
Software for Adobe® InDesign®