Life Wins Big with Custom Travel Brochures
Created Using DesignMerge!
is an adventure travel company that provides custom and small group
tours in Latin America and Africa, and small-ship cruises throughout
the world. They offer over 100 different itineraries in South &
Central America and Africa, as well as hundreds of small-ship cruises
to less conventional destinations such as the Arctic, Antarctica
Custom catalogs are tailored to an
individual's interests. Data captured online is processed through
the DesignMerge software using a system developed by Meadows Publishing
Solutions. The end-result is a fully personalized travel guide and
brochure complete with variable text, articles and graphics, all
based on the visitor's trip selections. Final PDF files are automatically
produced and made available for electronic delivery, and are also
printed digitally. The results of this software solution have been
so successful that Adventure Life was recently named a gold
winner for their customized trip catalogs by Travel
Weekly's 2013 Magellan Awards!
Following is a short interview with
Aaron Conway, Chief Technology Officer at Adventure Life, discussing
how the DesignMerge software has allowed them to create a custom
solution for their unique marketing requirements.
business challenges have you faced in the Variable Data Printing
Our initial challenge was finding a solution
that could not only handle variable data in a document, but
would also allow a variable number of pages and variable page
order. We were not able to find a prepackaged solution, but
Meadows was able to work with our requirements and modify
DesignMerge to fit our needs.
did you choose DesignMerge for your VDP implementation?
We chose DesignMerge because of the confidence that the Meadows
staff gave us. They assured us that what we were trying to
accomplish with our project was attainable and could be customized
within a reasonable time frame.
were the results of your DesignMerge implementation?
We have had a very positive response to the custom catalogs.
Each traveler's needs are unique for every trip they go on
and since information is constantly changing, and we are always
adding and updating trips, providing custom catalogs gets
the latest and most relevant information out to our customers.
They see that we are able to meet their individual needs at
a very customized level. The tailor-made catalog is the first
step in ensuring that we offer experiences that are inspiring,
authentic and unique.
you see this aspect of your business growing in the future?
We are constantly adding to our catalog, so our presentation
materials will continue to expand. We have been very pleased
with the results of our custom catalogs and plan to continue
to use DesignMerge to produce each one individually. It seems
like DesignMerge is a very flexible tool and there is great
potential to use it in other aspects of variable data printing.
you provide any examples of your work?
Sure! To see an example of some of the variable pages in
an Adventure Life brochure, please click on the graphic below.
DesignMerge Pro Software
Professional Variable Data Printing
Software for Adobe® InDesign®